Creative Economy is a central research theme at the Innovation School. We believe that Design Innovation can support more balanced notions of economic development for creative practitioners and enterprises within the regional and cross-sector contexts we collaborate with. Our work expands on traditional notions of economic growth to include more relational forms of value creation and exchange. We aim to ensure the motivations and value of creative work can be better understood and cultivated across the creative economy and policy making. Developing design-led approaches to frame and facilitate shared innovation challenges and opportunities enables our researchers, students and partners to create sustainable and meaningful forms of development. Our work in Creative Economy spans a diverse range of regional, national and international contexts, with a focus in the areas of creative micro-enterprises, craft and heritage, creative cultures of innovation, circular economy and place-based innovation.

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